That figure was itself up from 70 million less than two years ago.Īnnouncing the 100 million milestone this week, Apple’s Global Head of Editorial, Rachel Newman, said: “Today, anywhere in the world, in 167 countries and regions on Apple Music, any artist of any description can write and record a song and release it globally. This information arrives just as one major streaming service – Apple Music – confirms that the total number of tracks on its platform has now surpassed 100 million.

Putting those stats into perspective: From 2018 to 2022, the volume of tracks being uploaded to Spotify et al daily has multiplied by five. That 60,000 milestone was surpassed nearly two years after Spotify told investors ( in April 2019) that “close to 40,000” tracks were being added to its service every 24 hours.īefore this, in the first half of 2018, Spotify said that 20,000 tracks were being uploaded to its platform each day.

This confirmation of the 100,000-tracks-a-day figure arrives just 18 months after Spotify announced ( in February 2021) that over 60,000 tracks a day were being uploaded to its platform.

“Today, on any given day of the week, roughly 100,000 tracks of music are uploaded to SoundCloud, Spotify, Apple, so on.” The WMG exec added: “Most creators don’t have the capital, the skill levels, the expertise to do all of that and be successful.” As such, Warner is looking at Web3 as a “tremendous opportunity” to further assert its role in helping artists to get noticed, said Cooper. “The complexity of being able to separate one’s music from the other 99,999 tracks uploaded that day is incredibly complex incredibly difficult.”Ĭooper suggested that the emergence of Web3 platforms would add to that complexity for artists, due to the “interactivity required to bring a creator to prominence and to keep prominent”. Steve Cooper, speaking at the Goldman Sachs Communicopia event on September 12, said: “Today, on any given day of the week, roughly 100,000 tracks of music are uploaded to SoundCloud, Spotify, Apple, so on.

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